Following the revelation of 2009 fraud, Satyam Computer Service was pushed to the brink of bankruptcy. LetвЂ™s understand with the help of an example.

Possible reasons for such a action could be mergers & acquisitions, legal issues, negative publicity such as fraud, aiming to beat the competition, or create your own niche. Reactive rebranding is done in a situation when the existing brand has be discontinued or changed. The new logo highlighted the companyвЂ™s commitment to 'create value, innovate, and maintain highest global standards'. LetвЂ™s understand with the help of an example вЂ“ Titan Industries rebranded itself in 2013 and changed the logo as well as the name to Titan Company. Proactive rebranding is done when a company recognises that there is an opportunity to grow, innovate, tap into new businesses or customers, and to reconnect with its users. There are two types of rebranding: one is Proactive rebranding and the other is Reactive rebranding. There is always a possibility that the consumers do not like the new brand. Rebranding is good for the business, but at the same time it may be risky. One prominent factor is to connect with customers. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.Дescription: There are several reasons for a company to go for rebranding. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. It also improves the representation of any particular group within the population thereby ensuring that these groups are not over-represented.Дefinition: Rebranding is the process of changing the corporate image of an organisation. It is an easy process to carry out and decipher information once the sampling is done.

To create a quota sample, knowledge about the population and the objective should be well understood so that the researcher can choose the relevant stratification next is to calculate quota from each section of the population and at the end keep on adding samples until the quota for each section is met. Quota sampling can also be used at times when detailed accuracy is not important. Quota sampling is used when the company is short of time or the budget of the person who is researching on the topic is limited. Interviewers might be tempted to interview those individuals on the street who appear most helpful in filling the form or they could sample individuals who could contradict them or others known to them just to meet the target set of audience. In a quota sampling there is a non-random sample selection taken, but it is done from one category which some researchers feel could be unreliable.

The researcher could also add other sub-points to the data set according to the requirements of the research. He could use gender as well as income level or the education level for the purpose of research. From the population, the researcher could select two variables to study about a particular group. It can easily be administered and helps in quick comparison.Дescription: Quota sampling is a simple yet effective way to do research in the initial phases. It involves a two-step process where two variables can be used to filter information from the population. Definition: Quota sampling is a sampling methodology wherein data is collected from a homogeneous group.

Sampling on reason 6